Why do digital experiences matter for your small business? The simple answer is that it’s becoming increasingly difficult for small businesses to set themselves apart from the competition purely through the products, services or pricing they offer. Customers see good value for money, quality products and reliable service as the basics – what really keeps them […]

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When it comes to attracting new clients, few things are more powerful than social proof. If you haven’t heard the term before, it basically means that shoppers often move as a group — more likely to jump on the bandwagon than to opt for the road less travelled. While individuals might not find this characterization […]

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One reason that successful entrepreneurs, business owners, and freelancers thrive is because of the networks they build. Networking with other people who want to help you succeed – and who you want to help in turn – is one way to make the path of the entrepreneur a little less lonely. Whether it is by […]

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Mompreneurs and female entrepreneurs are on the rise in South Africa. More and more women in South Africa are striking out on their own, with the Global Entrepreneurship Monitor report for 2018/9  indicating a 53% increase in women’s Total Entrepreneurial Activity. Among them are many mompreneurs, who face a balancing act between running a business and their parenting […]

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