Thanks to a range of cool gadgets and software tools, it’s easier than ever to make money by starting a craft business. If you want to start a gig on the side, and have a special ability like sewing, paper crafts or design, all you need is a solid focus, a few inexpensive tools, an online […]

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As the founder and entrepreneur of your business, you are forever expected to keep up with the growing demands of your new venture. As technology becomes an integral part of our lives and the tempo of work continues to increase, there is sometimes a need to disconnect and find direction. I’m not talking financially, but […]

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Many entrepreneurs in South Africa run a business from home while holding down another full-time job: raising their children. If you’re in this position, you may think you can only achieve two of the following three on any given day: look after the little ones, get your work done, stay sane.  But work-from-home parents can […]

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The challenge of selling an intangible offering like business consulting is that people cannot see or try your product in advance. To sell business consulting, personal coaching, insurance, public relations, tax advice and other services, you need to build trust. How do we get the prospective buyer to trust the seller on something more than just blind […]

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When it comes to attracting new clients, few things are more powerful than social proof. If you haven’t heard the term before, it basically means that shoppers often move as a group — more likely to jump on the bandwagon than to opt for the road less travelled. While individuals might not find this characterization […]

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If you want to know whether your services business is doing a good job, you need to monitor customer satisfaction as closely as you track finances. Getting feedback from your customers helps you know where you are exceeding, meeting or missing expectations. The post will look at why measuring customer satisfaction has such a significant impact on […]

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For an entrepreneur, confidence is everything. It helps you to be more persuasive in your dealings with clients and partners. It ensures you are regarded as authoritative and trustworthy by employees, in turn making you a more effective manager and leader. And it helps you to be a more effective negotiator. But if you’ve never […]

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If your restaurant can connect with customers on social media – especially the under-35 demographic – it can achieve great results that more than justify the effort. This post explores how to use social media to engage with customers, bring them in your restaurant, and impact your bottom line. Your restaurant can connect with people […]

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A strong online presence can help any small business to grow and reach new customers. Yet with everything else they need to do; many small business owners don’t have as much time to invest in their digital channels as they would like to. Plus, as a small enterprise, you don’t necessarily have a lot of […]

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When you’re designing your website, you want it to be as easy as possible for every member of your audience to use. You don’t want to exclude someone because they’re colour-blind, can’t comfortably use a mouse or trackpad because of paralysis or tremors, have limited bandwidth to download webpages, or are not first-language English speakers. This […]

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